David Whitbeck had a lawn care company that ran like clockwork. Trucks loaded, crews out on time, nine people in their lanes. Then he cut most of it away to chase the part he loved, growing grass instead of mowing it.
Nobody tells you what a transition like that really costs. A rebrand that made longtime customers think they'd sold out. Three quarters of the revenue gone on purpose. Software that couldn't hold the business. Product failures on top of it. Two seasons of getting their teeth kicked in.
Amanda and David get honest about the partnership behind Groundhogs Lawn Care. The Sunday phone call. The question she asked three times. And the launch button pressed at noon on a Friday: one campaign for one lawn treatment, an average ticket under $300, and $20,000 sold in seven days. Close to 70 homeowners said yes without anyone picking up a phone or driving out to quote a yard.
If you run a lawn care company, this one is for you too. David walks through leaving maintenance for treatments without going backwards in gross revenue, why chasing the cheapest quote is hurting the industry, how soil testing changes what you sell, and the multi-year treatment contracts he swore would never work. Most of their new sign-ups now lock in for multiple years.
This one is about rock bottom, trust, and what you build when you stop doing it alone.
Hosted by Amanda August. Co-hosted by Jeff Miller. A Grasshopper Original. Forward is a way of life.™
Groundhogs Lawn Care: gogroundhogs.com builthereshow.com